Platform Integration

You track every relationship.
Nobody follows up.

Attio gives you the most flexible CRM on the market. Custom objects, relationship intelligence, beautiful lists. But the follow-ups, the updates, the actual work? That's still on you. Until now.

OpenClaw connects to Attio's full REST API. People, companies, deals, custom objects, lists, notes, tasks, and webhooks.

30+

API endpoints OpenClaw can operate

Real-time

webhooks for record and list changes

Custom

objects, attributes, and lists supported

24/7

relationship management, no gaps

You picked the best CRM. You're still doing everything manually.

Attio is flexible and powerful. But flexibility without automation means more work, not less.

Beautiful data, zero follow-through

You've built the perfect workspace. Custom objects for every entity type. Attributes tracking exactly what matters. Relationship links connecting people to companies to deals. It's all there. And it sits there, because nobody's acting on it. That investor you met last week? Still no follow-up email. The deal that went cold? Still in "Active."

Lists pile up with no one working them

Attio's lists are great for organizing outreach, tracking pipeline stages, or segmenting contacts. You've got five lists you check daily. Or you used to. Now you check them when you remember, skim the top few entries, and tell yourself you'll get to the rest later. The list doesn't care. It just grows.

Relationship context gets lost

Attio automatically enriches contacts and tracks email history. You can see every interaction. But when it's time to send a follow-up, you still have to read through the history yourself, figure out the right angle, and write the message. That takes 10 minutes per contact. Multiply that by 30 people who need attention this week.

Notes and tasks go stale

You add a note after a meeting. Create a task to send a proposal by Friday. Monday rolls around and you find the task still open, the proposal unsent. The note is useful context that nobody read before the next call. Attio stored it perfectly. The problem was never the CRM. It was the human operating it.

OpenClaw + Attio Integration

OpenClaw connects to Attio through the REST API and webhooks. It reads your records, understands your relationships, and takes action. Here's what that looks like.

Webhook-driven actions in seconds

New record created in Attio? Attribute changed on a deal? OpenClaw picks it up through a webhook within seconds. It reads the record data, checks related objects, and decides what to do next. Send a follow-up email, create a task, update a list entry. No delay, no manual trigger.

Works across every custom object

Attio lets you build custom objects for anything: properties, projects, portfolios, vendors. OpenClaw reads all of them through the API. It understands the relationships between your objects and can create, update, or query records on any of them. Your data model is yours. OpenClaw just operates it.

Lists that work themselves

OpenClaw monitors your Attio lists and processes entries based on rules you define. "Outreach Due" list has 12 contacts? OpenClaw reads each record, checks the last interaction date, drafts a personalized follow-up based on relationship context, and logs a note. You review and approve, or let it run.

Notes and tasks with context

After a meeting or call, OpenClaw writes structured notes to the Attio record. It creates tasks with real deadlines. When a task comes due, it doesn't just remind you. It reads the note, understands the context, and drafts the deliverable. A follow-up email. A proposal outline. The actual next step, ready to go.

Relationship intelligence you act on

Attio tracks who knows who, which companies are connected, and how interactions have flowed over time. OpenClaw uses that graph. When a deal stalls, it checks for mutual connections. When a contact changes companies, it updates related records and flags the opportunity. Relationship data becomes relationship action.

Records stay current without you

OpenClaw updates attributes, adds comments, and moves list entries as it learns new information. Deal status changed based on an email response? Updated. Contact mentioned a new timeline on a call? Noted and attributed. When you open a record in Attio, it's already current. No manual data entry required.

What is OpenClaw?

OpenClaw is an open-source AI assistant that connects to the tools you already use and operates them for you. Email, calendar, CRM, messaging. It reads, it responds, it takes action. It runs on your own devices, so your data stays yours.

It's not a chatbot you paste into a website. It's an operator that works behind the scenes, handling the tasks you keep putting off because there aren't enough hours in the day.

What this looks like in practice

Three real scenarios where OpenClaw and Attio work together.

Startup Founder

Investor follow-ups that actually happen

You meet 15 investors at a conference. You add them to Attio with notes about each conversation. Two days later, you've followed up with three of them. The other twelve? OpenClaw reads the notes, checks the relationship context, and drafts personalized follow-ups referencing specific things they discussed. Each one goes out within 48 hours. Every investor hears back while the conversation is still fresh.

VC / Private Equity

Deal flow tracked and triaged automatically

A new company record lands in your "Inbound Deals" list via a form submission or email forward. OpenClaw reads the submission, enriches the company record with available data, checks it against your investment thesis criteria (stage, sector, geography), and moves it to the right list. Fits your criteria? Added to "Review This Week" with a summary. Doesn't fit? Polite pass email drafted and ready to send.

Agency / Consultancy

Client relationships that don't go quiet

You've got 40 past clients in Attio. Some haven't heard from you in six months. OpenClaw scans your people records, checks last interaction dates, and identifies who's gone cold. It reads the notes from your last engagement, then drafts a check-in message that references their project and asks a relevant question. Not a mass email. A real, personalized touchpoint for each one.

How setup works

Three steps. We handle the technical work.

1

We connect OpenClaw to your Attio workspace

We set up API access via OAuth and configure webhooks so OpenClaw can listen for new records, attribute changes, list updates, and task completions. We map your custom objects and understand your data model. This happens on day one.

2

We configure the AI for your relationships

Your follow-up cadences. Your tone of voice. Your qualifying criteria. Your list workflows. We train OpenClaw on how you manage relationships so it acts the way you would. Not generic. Specific to how you work.

3

OpenClaw starts operating your Attio

Records change. OpenClaw responds, updates, follows up, and keeps your lists current. You review the first few days, tell us what to adjust, and we fine-tune. Within a week, your CRM is working for you instead of the other way around.

Simple pricing

One-time setup. No monthly fees from us. No contracts.

Discovery Call

See if this makes sense for your setup.

Free

  • 15-minute video call
  • Review your Attio workspace and goals
  • Honest recommendation on next steps
Book a Call
Most Popular

Remote Setup

Full Attio integration over screen share.

$1,200

  • Full OpenClaw + Attio REST API integration
  • Webhook configuration for your objects and lists
  • AI configured for your relationship workflows
  • 14 days of post-setup support
Get Started

In-Person Setup

We come to your office. NYC area.

$2,400

  • Everything in Remote, plus
  • On-site at your office in NYC
  • Full team training session
  • 30 days of post-setup support
Get Started

Common questions

Does OpenClaw replace Attio?
No. OpenClaw sits on top of Attio and operates it through the REST API. Your workspace, custom objects, lists, and data stay exactly where they are. OpenClaw adds intelligence to the system you already use. Think of it as giving your CRM a brain, not replacing it with a different one.
What Attio features can OpenClaw access?
OpenClaw connects to Attio's full REST API: people, companies, deals, custom objects, lists, list entries, notes, tasks, comments, attributes, and real-time webhooks. It can also use Attio's filtering and sorting capabilities to query specific records. If Attio exposes it through the API, OpenClaw can read it, write to it, and act on it.
How long does the integration setup take?
Most Attio integrations are fully running within 3 to 5 days. The API connection and webhooks go live on day one. The rest is configuring OpenClaw for your specific custom objects, list workflows, relationship tracking rules, and communication style. Within a week, it's handling follow-ups and updates on its own.
Which Attio plan do I need?
Attio's Plus plan ($34/user/month) and above include API access. The free plan does not include the API. If you're on Plus, Pro, or Enterprise, you're all set. That's the only requirement on Attio's side.
Can OpenClaw work with Attio's custom objects?
Yes. Attio lets you create unlimited custom objects beyond the standard People, Companies, and Deals. OpenClaw can read, create, and update records on any custom object you've defined. If you track properties, projects, vendors, or anything else as a custom object, OpenClaw can operate on it the same way it operates on built-in objects.

OpenClaw + Attio works across industries. See setup details for yours:

Your CRM has the data. Let something act on it.

Book a free 15-minute call. We'll look at your Attio workspace together and figure out where OpenClaw can take work off your plate.

Book a Free Discovery Call