Clay gives you waterfall enrichment, AI research, and outreach tools. But someone still has to build the tables, configure the logic, and keep the sequences running. That someone is now OpenClaw.
OpenClaw connects to Clay's full platform. Enrichment, tables, webhooks, CRM sync, outreach. All of it.
100+
enrichment providers in Clay's waterfall
10x
more coverage than any single data vendor
<2 min
to enrich a full lead record end to end
Full API
tables, enrichment, webhooks, CRM push
The platform can pull data from everywhere. But getting it to run without you? That's a different story.
Every new campaign needs a new Clay table. Import a list, configure enrichment columns, set up waterfall logic for each field, test the results, fix the ones that didn't resolve. By the time your table is ready, you've spent half a day on setup instead of selling.
Waterfall enrichment is brilliant in theory. Provider A misses the email, so it falls to Provider B, then C. But when 30% of your records still have gaps after the waterfall runs, someone has to decide what to do next. Try a different provider? Use the AI research agent? Skip the record? That someone is you, row by row.
You enrich a batch of leads on Monday. By Wednesday, you need another batch. Each one needs to be filtered, scored, and pushed to your outreach tool. The enrichment is automated. Everything around it still isn't. So your pipeline dries up every time you get busy with actual client work.
Clay pushes enriched records to Salesforce or HubSpot. Until a field mapping changes, a required field goes blank, or a duplicate check fails. Records pile up in Clay but never make it to your CRM. Your sales team works off stale data and doesn't know why. You find out two weeks later.
OpenClaw connects to Clay through the API and manages your enrichment, research, and outreach workflows. Here's what that looks like in practice.
OpenClaw triggers Clay's waterfall enrichment on new leads as they come in. It monitors which providers return data, handles fallback logic when gaps remain, and flags records that need manual review. You get fully enriched records without touching the table.
Clay's AI research agent can find information that structured providers miss. OpenClaw uses it to answer specific questions about each prospect: recent funding rounds, job changes, tech stack, company size. The research runs in the background. Results land in your table columns automatically.
OpenClaw keeps your outreach pipeline fed. It filters enriched leads by your scoring criteria, personalizes messaging using Clay's enrichment data, and pushes qualified records to your sequencing tool. New leads enter your sequences daily without you importing a single CSV.
OpenClaw monitors the Clay-to-CRM pipeline. When a push fails (bad field mapping, duplicate record, missing required field), it catches the error, fixes what it can, and alerts you on the rest. Your CRM always reflects what Clay knows.
OpenClaw reads the enrichment results and scores each lead based on your criteria. Company size, funding stage, tech stack, job title seniority. High-scoring leads go straight to outreach. Low-scoring ones get tagged and parked. No manual review of spreadsheets.
Tell OpenClaw your ideal customer profile once. It builds new prospect lists on a schedule, pulls them into Clay, runs enrichment, scores the results, and pushes winners to your outreach. Monday morning, fresh leads are already in your sequences. You didn't do a thing.
OpenClaw is an open-source AI assistant that connects to the tools you already use and operates them for you. Email, calendar, CRM, messaging. It reads, it responds, it takes action. It runs on your own devices, so your data stays yours.
It's not a chatbot you paste into a website. It's an operator that works behind the scenes, handling the tasks you keep putting off because there aren't enough hours in the day.
Three real scenarios where OpenClaw and Clay work together.
Your client needs five senior engineers in Austin. OpenClaw builds a prospect list from LinkedIn and job boards, pulls it into Clay, and runs waterfall enrichment to find verified emails and phone numbers. It scores candidates by experience and tech stack, then pushes the top 20 into your outreach sequence with personalized messages referencing their recent work. You wake up to replies from qualified candidates. See more for recruiting agencies.
You're raising a seed round and need to reach 200 investors who've funded companies in your space. OpenClaw pulls investor data into Clay, enriches each record with portfolio companies, check sizes, and recent activity. It identifies the 50 best fits, drafts personalized emails referencing their relevant investments, and queues them in your outreach tool. Your fundraise runs like a sales pipeline. See more for startup founders.
A new enterprise prospect books a demo. OpenClaw pulls their company into Clay, runs enrichment across 100+ providers, and uses Clay's AI research agent to find their tech stack, recent news, and key decision makers. By the time your AE opens the CRM record, it has a full company brief, org chart of relevant contacts, and suggested talking points. No pre-call research needed.
Three steps. We handle the technical work.
We set up API access, configure webhooks, and connect OpenClaw to your Clay workspace. It gets access to your tables, enrichment providers, and any downstream integrations (CRM, outreach tools, Slack). This happens on day one.
Your ideal customer profile. Your enrichment priorities. Your scoring criteria. Your outreach cadence. We configure OpenClaw to build lists, run enrichment, score leads, and manage sequences the way you would. Specific to your market and sales process.
Prospect lists get built. Enrichment runs automatically. Qualified leads flow into your outreach sequences. You review the first few days of output, tell us what to adjust, and we fine-tune. Within a week, your prospecting engine runs on its own.
One-time setup. No monthly fees from us. No contracts.
See if this makes sense for your setup.
Free
Full Clay integration over screen share.
$1,200
We come to your office. NYC area.
$2,400
OpenClaw + Clay works across industries. See setup details for yours:
Book a free 15-minute call. We'll look at your Clay setup together and figure out where OpenClaw can take the manual work off your plate.
Book a Free Discovery Call