Close is built for speed. Built-in calling, email sequences, pipeline tracking. But someone still has to log the notes, update the pipeline, and follow up with the leads that didn't pick up. That someone is now OpenClaw.
OpenClaw connects to Close's full REST API. Leads, contacts, calls, emails, opportunities, custom fields. All of it.
Full API
leads, calls, emails, opportunities, custom fields
24/7
lead follow-up, even when your reps clock out
<60s
response to new Close leads via webhook
Webhooks
real-time events for leads, calls, emails, pipeline
Your sales team picked Close because it's fast. But speed on the phone doesn't fix the admin pile-up after the call ends.
Your rep finishes a 12-minute call, scribbles something in the notes field, and moves on to the next dial. Three days later, nobody remembers what was discussed. The lead calls back, and your team scrambles to piece together context from a half-sentence note that says "interested, follow up."
A lead said yes on the phone. They're ready to move forward. But the opportunity still shows "Demo Scheduled" because the rep got pulled into another call. Your pipeline view is always a day behind reality, which means your forecasting is too.
A hot lead comes in through your website at 2:15 PM. Every rep is on a call. The lead gets an auto-email that feels like an auto-email. By the time someone follows up at 4 PM, the lead has already booked a demo with someone else. Close tracks speed-to-lead. Your team's average isn't great.
You've built email sequences in Close for different lead stages. They work fine for the first touch. But when a lead replies with a specific question or objection, the sequence doesn't know what to do. It just sends the next scheduled email like nothing happened. That's not selling. That's spamming.
OpenClaw connects to Close through the REST API and webhooks. It watches what's happening in your account, makes decisions, and takes action. Here's what that looks like.
New lead hits Close? OpenClaw picks it up via webhook within seconds. It reads the lead data, checks the source, and sends a personalized email or SMS through Close's API. Not a template. An actual response based on what the lead submitted and what your reps would say.
After a call ends in Close, OpenClaw reads the call activity data and duration. It creates a structured note on the lead, updates relevant custom fields, and moves the opportunity to the right pipeline stage. Your reps can hang up and dial the next number. The admin is already done.
OpenClaw updates opportunity stages based on actual activity. Lead responded to an email? Moved to "Engaged." Call lasted over 5 minutes and they asked about pricing? "Qualified." No response in 7 days? "Needs Follow-up." Your pipeline reflects reality, not whatever your rep remembered to update.
When a lead replies to an email in Close with a question or objection, OpenClaw reads the thread and responds intelligently. It can pause or adjust sequences based on what the lead actually said. A lead asks about pricing? OpenClaw sends the right information instead of the next generic follow-up in the queue.
OpenClaw updates custom fields, adds tags, and writes structured notes on every lead as it learns new information. When a rep opens a lead record before a call, the context is already there: company size, budget range, decision timeline, previous objections. No digging through email threads.
OpenClaw monitors lead activity through the API and identifies leads that have gone quiet. It sends a follow-up email or queues a call task for your reps at the right time. Not a blanket "just checking in" message. A specific follow-up based on the last conversation and where things left off.
OpenClaw is an open-source AI assistant that connects to the tools you already use and operates them for you. Email, calendar, CRM, messaging. It reads, it responds, it takes action. It runs on your own devices, so your data stays yours.
It's not a chatbot you paste into a website. It's an operator that works behind the scenes, handling the tasks you keep putting off because there aren't enough hours in the day.
Three real scenarios where OpenClaw and Close work together.
A lead fills out your demo request form at 7:45 PM. Every rep is offline. OpenClaw picks up the webhook, reads that they're a 50-person company looking for CRM migration, and sends a personalized email within 40 seconds. The lead replies asking about integrations. OpenClaw answers with specifics from your docs and sends a booking link. You come in the next morning to a qualified demo on the calendar with full context notes in Close.
Your recruiters make 80 calls a day through Close. After each call, OpenClaw creates a structured note with the candidate's availability, salary expectations, and role preferences. It updates the custom fields and moves the opportunity to the right stage. When a candidate goes quiet for 5 days, OpenClaw sends a personalized check-in referencing their last conversation. Your recruiters just dial.
Policy renewals are 60 days out. OpenClaw queries Close for leads with renewal dates in that window, checks the last activity, and sends a tailored email referencing their current coverage and any changes worth discussing. Leads who respond get moved to "Renewal Active" with a call task assigned to the right rep. The ones who don't get a follow-up sequence. No spreadsheets. No manual tracking.
Three steps. We handle the technical work.
We generate an API key in Close and configure webhooks so OpenClaw can listen for new leads, call activities, email events, pipeline changes, and opportunity updates. This happens on day one.
Your qualification criteria. Your pipeline stages. Your tone. Your objection handling. We configure OpenClaw to respond and act the way your best rep would. Not generic scripts. Specific to how your team sells.
Leads come in. Calls get logged. Pipeline updates happen automatically. OpenClaw handles the follow-up, the data entry, the re-engagement. You review the first few days, tell us what to adjust, and we fine-tune. Within a week, it's running on its own.
One-time setup. No monthly fees from us. No contracts.
See if this makes sense for your team.
Free
Full Close integration over screen share.
$1,200
We come to your office. NYC area.
$2,400
OpenClaw + Close works across industries. See setup details for yours:
Book a free 15-minute call. We'll look at your Close setup together and figure out where OpenClaw can take work off your team's plate.
Book a Free Discovery Call