Follow Up Boss tracks every lead. But someone still has to respond, qualify, and follow up. That someone is now OpenClaw, working your FUB account around the clock.
OpenClaw connects to Follow Up Boss's REST API. People, deals, tasks, calls, texts, emails. All of it.
250+
integrations feed leads into FUB
24/7
lead response, nights and weekends included
<60s
average first response to new FUB leads
Full API
people, deals, tasks, calls, texts, emails
The CRM gives you everything. The follow-through still depends on humans showing up.
A new lead comes in from Zillow at 2:30 PM. FUB distributes it to the right agent. The agent is showing a property. Then they're at a closing. Then it's 6 PM and they forgot. The lead sits there, untouched, while your competitor called them back in five minutes. This happens more than anyone wants to admit.
Every study says the same thing: respond within five minutes or your conversion rate drops by 80%. FUB can notify your agents instantly. It can't make them stop what they're doing and call. The gap between "lead assigned" and "lead contacted" is where deals die.
FUB's action plans send drip emails and text reminders on a schedule. Useful. But when a lead replies asking about a specific neighborhood, the action plan doesn't know what to do. It just keeps sending the next scheduled message. That's not follow-up. That's a mail merge with a timer.
You've got 12 agents with 40 leads each. Somewhere in there, deals are stalling because nobody moved them to the next stage, nobody sent the follow-up, nobody updated the notes. You find out a month later when you run reports. By then, those leads are gone.
OpenClaw connects to FUB through the REST API and webhooks. It watches your account, responds to leads, and keeps your pipeline moving. Here's what that looks like.
A new person lands in FUB from any source (Zillow, Realtor, your website, a referral). OpenClaw picks it up through a webhook, reads their details and tags, and sends a personalized text or email within 60 seconds. Not a template. A real message based on what they're looking for.
When a lead texts back with questions about a listing, a neighborhood, or timing, OpenClaw responds like a knowledgeable agent. It qualifies on your criteria (pre-approval, budget, timeline, location) and keeps the conversation going until the lead is ready to meet or you need to step in.
OpenClaw uses FUB's deals and stages API to keep your pipeline current. Lead confirmed they're pre-approved? Stage updated to "Qualified." Went dark for two weeks? Moved to "Needs Follow-up" with a task created for the assigned agent. No more manual card-dragging.
OpenClaw writes tasks directly into FUB when human attention is needed. A lead wants to see a property this weekend? Task created for the assigned agent with the address and time preference. A deal hits a price objection OpenClaw can't handle? Task created with full conversation context.
As OpenClaw learns about a lead through conversation, it writes notes back to the person record in FUB. Tags get added (Buyer, Seller, Pre-approved, Investor). Custom fields get populated. When an agent opens the contact, every detail is already there. Zero data entry.
OpenClaw queries your FUB database for leads that went cold (no activity in 30, 60, 90 days, whatever you set). It re-engages them with a natural check-in message. Not a drip campaign. A specific, context-aware text based on what they originally wanted. Some of those leads come back to life.
OpenClaw is an open-source AI assistant that connects to the tools you already use and operates them for you. Email, calendar, CRM, messaging. It reads, it responds, it takes action. It runs on your own devices, so your data stays yours.
It's not a chatbot you paste into a website. It's an operator that works behind the scenes, handling the tasks you keep putting off because there aren't enough hours in the day.
Three real scenarios where OpenClaw and Follow Up Boss work together.
A Zillow lead hits FUB at 11:07 PM. Your agents are asleep. OpenClaw picks it up in seconds, reads that they're looking for a 2-bed condo in Astoria under $650K, and texts them back. The lead replies asking about parking. OpenClaw answers, confirms they're pre-approved, and books a showing for Saturday. Your agent wakes up to a qualified appointment with full notes in FUB.
You run a team of 15 agents. OpenClaw monitors every agent's FUB pipeline daily. It flags deals that haven't moved stages in 10 days. It identifies leads with no notes added in a week. It creates tasks for agents who have qualified leads sitting without a scheduled showing. You get a summary. Your agents get nudged. Nobody gets micromanaged.
You're a solo agent with 200 leads in FUB. Half of them need follow-up you haven't gotten to. OpenClaw works through your database, re-engages cold leads with context-aware messages, qualifies new ones over text, and updates every record as it goes. You focus on the five leads that are ready to transact right now. OpenClaw handles the other 195.
Three steps. We handle the technical work.
We set up your FUB API key and configure webhooks so OpenClaw can listen for new leads, stage changes, incoming messages, and deal updates. This happens on day one.
Your qualifying questions. Your market. Your deal stages. Your tone of voice. We teach OpenClaw how you work so it responds and acts the way your best agent would. Specific to your brokerage, not generic real estate scripts.
Leads come in. OpenClaw responds, qualifies, updates stages, writes notes, and creates tasks for your agents. You review the first few days, tell us what to adjust, and we fine-tune. Within a week, it's running on its own.
One-time setup. No monthly fees from us. No contracts.
See if this makes sense for your setup.
Free
Full FUB integration over screen share.
$1,200
We come to your office. NYC area.
$2,400
OpenClaw + Follow Up Boss works great for real estate. See setup details for your niche:
Book a free 15-minute call. We'll look at your Follow Up Boss setup together and figure out where OpenClaw can pick up the slack.
Book a Free Discovery Call